Mark Bartels, the former CEO of Stumbleupon, had a clear vision and lofty goals for a different type of mobile app. He wanted to provide a way for people to send positive energy, love, and good wishes to locations all over the world. The question he posed to us: how can we use a digital platform to sincerely and authentically connect to the physical world?
Together, the Find & Form team designed a mobile app that met Mark’s vision. The Collective allows people to offer energy to a physical location and connect with others through the act of giving. While this app has social network characteristics, the concept of “following” or “liking” is not an integral part of the process. Rather, The Collective instills the importance of taking time to stop, to ground one’s self, and to focus on sending positive energy to a specific location.